I thought this was really well made. The editing was really well done, but the people they spoke with from creative agencies and different people within the ndustry were exceptionally well spoken and articulate about the idea of influence and influencers. Which I guess only makes sense…
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.